May 2 2016
Anthony Loredo

Why an Authentic Purpose Is the Best Differentiator


"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your messages and even the ways in which you do things. But no one can copy your “why.” If you make your purpose the foundation of your business, the trust of your customers will follow."

Read more from Centro's Kelly Wenzel in Entrepreneur.