Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your messages and even the ways in which you do things. But no one can copy your “why.” If you make your purpose the foundation of your business, the trust of your customers will follow."
Read more from Centro's Kelly Wenzel in Entrepreneur.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.