"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, led by Neuberger Berman Private Equity Funds. It also acquired GraphScience, an automated social ad-buying platform."
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As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
