"The Founders (i.e., those born since 1995) are distinguished from the Millennials, who were born from about 1977 to 1995. Society has been disrupted by the Millennials, and the Founders will be the ones charged with resolving it."
Read more from Centro's Ryan Manchee in CMO.com.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
