Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. If more companies in our industry put a little more focus on employees and their development, they’d see advertising technology fulfill its potential to change the way we do business."
Read more from Centro's Scott Neslund in Tech.co:
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.