Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
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"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. If more companies in our industry put a little more focus on employees and their development, they’d see advertising technology fulfill its potential to change the way we do business."
Read more from Centro's Scott Neslund in Tech.co:
Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.