Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
Technology
Services
Resources
"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. If more companies in our industry put a little more focus on employees and their development, they’d see advertising technology fulfill its potential to change the way we do business."
Read more from Centro's Scott Neslund in Tech.co:
Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.