Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.
"The term “ad tech” doesn’t completely capture what the industry is about. The people are the ones powering the machines. If more companies in our industry put a little more focus on employees and their development, they’d see advertising technology fulfill its potential to change the way we do business."
Read more from Centro's Scott Neslund in Tech.co:
Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.
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