The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
"Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. 'We spend a lot of time and invest a lot of money in making sure that we do have the controls in place for this.'"
Read more in USA Today.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.