As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

"Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. 'We spend a lot of time and invest a lot of money in making sure that we do have the controls in place for this.'"
Read more in USA Today.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
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