In an age defined by automation, data, and algorithmic precision, the strongest advantages a marketer can cultivate may also be ...
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
In an age defined by automation, data, and algorithmic precision, the strongest advantages a marketer can cultivate may also be ...
The digital media landscape is ever-evolving. New vendors, unique executions, and changing client goals makes it difficult for agencies to ...
Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make ...
"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
Smith & Beta recently released a report on the state of advertising talent, which details the gaps in talent development. ...
"The holiday shopping season is always right around the corner. Here are five tactics to best map out your digital-marketing ...
It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re ...
Wondering if you’re ready to be a self-service DSP user, or if you need a vendor to help guide the ...