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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

In the Age of AI, Humanity Can Be a Competitive Edge

In an age defined by automation, data, and algorithmic precision, the strongest advantages a marketer can cultivate may also be ...

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Blog Posts

Digital Media Operations—Organized. Only with Centro Platform.

The digital media landscape is ever-evolving. New vendors, unique executions, and changing client goals makes it difficult for agencies to ...

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Centro DSP Spotlight: Geographic Reporting and Optimization

Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make ...

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Taking Programmatic In-House? What to Consider First

"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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Centro DSP Spotlight: Why Service Matters Now More Than Ever

Smith & Beta recently released a report on the state of advertising talent, which details the gaps in talent development. ...

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Don't Wait Until It's Too Late: Gear Up for the Holiday Marketing Rush Now

"The holiday shopping season is always right around the corner. Here are five tactics to best map out your digital-marketing ...

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Centro DSP Spotlight: Engaging Spanish Speakers and Hispanic Audiences

It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re ...

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Programmatic Self-Assessment: Should You Own It or Outsource It?

Wondering if you’re ready to be a self-service DSP user, or if you need a vendor to help guide the ...

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