REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

Chicago's Best Places to Work - 6. Centro

"Solid benefits include a new unlimited vacation policy; matching 401(k) contributions; an employee stock option plan; medical, dental and free ...

Read More
Basis DSP Spotlight: HTML5 Ads

The use of HTML5 to code and create dynamic ads (over Flash) is gaining popularity. While Flash is used for ...

Read More
Centro DSP Spotlight: Buying for Quality with comScore Bid Ratings™

The programmatic world provides nearly unlimited access to inventory of all types, but how do you select the best-quality inventory ...

Read More
Group finds campaign ads on ISIL-inspired videos

"Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. 'We ...

Read More
Why The Open Exchange Isn’t Always Ideal For Political Buyers

"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...

Read More
Centro fits 'Game of Thrones,' 'Frozen' into sleek office

Since its days based in a server room, Centro has had offices in River North. But when the company outgrew its space ...

Read More
Mobile Real Talk: “Just Doing Mobile” is No Longer Enough

From now on, smartphones will require a smarter strategy. This year, mobile will account for 50% of all digital ad ...

Read More
Spotlight de DSP: ‘My Ads’ y Gerencia Creativa

La facilidad de uso de DSP es la razón principal por la que los clientes están seleccionando nuestra plataforma para ...

Read More
Happiness Is the New ROI

Nurturing employee happiness can have great returns for any company. It's because the best people stay, they love what they ...

Read More
chevron-down