Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...
AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...
“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...
Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ...
Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...
Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...
To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...
Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch baseball games ...
