The Evolution of Snapchat Interactions (and Where They’re Headed Next)

As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.

While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.