As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% of entry-level workers' time, according to Scott Neslund, exec VP-client services. Now AutonomyWorks handles those tasks, giving media associates more time to do research and possibly bring more insights to a client's media buy, or to improve their accuracy by spending more time on other tasks."
Read more on Advertising Age.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
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