The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
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"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% of entry-level workers' time, according to Scott Neslund, exec VP-client services. Now AutonomyWorks handles those tasks, giving media associates more time to do research and possibly bring more insights to a client's media buy, or to improve their accuracy by spending more time on other tasks."
Read more on Advertising Age.
The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.
Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.