AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
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"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% of entry-level workers' time, according to Scott Neslund, exec VP-client services. Now AutonomyWorks handles those tasks, giving media associates more time to do research and possibly bring more insights to a client's media buy, or to improve their accuracy by spending more time on other tasks."
Read more on Advertising Age.
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
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