While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never known a world without the internet, are particularly adept at using new technologies. But the tech saturation in our culture has leveled the playing field, especially in terms of media consumption and sharing."
Read more from Centro's Ryan Manchee on CMO.com
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.