Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertising’s connected TV (CTV) evolution was in full ...
"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never known a world without the internet, are particularly adept at using new technologies. But the tech saturation in our culture has leveled the playing field, especially in terms of media consumption and sharing."
Read more from Centro's Ryan Manchee on CMO.com
Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertising’s connected TV (CTV) evolution was in full ...
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