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"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never known a world without the internet, are particularly adept at using new technologies. But the tech saturation in our culture has leveled the playing field, especially in terms of media consumption and sharing."
Read more from Centro's Ryan Manchee on CMO.com
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?