The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run solely from messaging purposes; they now need to incorporate new features to stay relevant and elevate their brands."
Read more from Centro's Aubry Parks-Fried on MarketingProfs.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.