"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run solely from messaging purposes; they now need to incorporate new features to stay relevant and elevate their brands."
Read more from Centro's Aubry Parks-Fried on MarketingProfs.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.
