"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run solely from messaging purposes; they now need to incorporate new features to stay relevant and elevate their brands."
Read more from Centro's Aubry Parks-Fried on MarketingProfs.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
