Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...
“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...
Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ...
Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...
Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...
To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...
Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch baseball games ...
“We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for ...