With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?
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"By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad platform that can’t be dismissed. But what does its latest push mean for advertisers? Does Snapchat offer a better marketing platform than what brands have seen before, or is it just the same old digital advertising we’ve seen? The short answer: It’s a little bit of both."
Read more from Aubry Parks-Fried on Adweek's Social Times.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?
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