Back in 2015, we conducted a workplace satisfaction survey with Digiday. What did it tell us? That workplace satisfaction and happiness is a growing concern for the industry, and nearly half of digital media employees are ready to switch jobs within the next year.
A recent survey from Campaign only confirms our research. The report, coming out a year later, found that nearly half of digital media employees say they suffer from low morale, and 63% of those are actively searching for a new job.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
