Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. ...
This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will ...
Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before ...
Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a ...
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...
Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options Chicago ...
Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...
