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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Expert Roundtable: The Trends That Will Shape Advertising in 2026

Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.

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Blog Posts

DIAL: Digital Innovations Awesome List (May)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Q&A: Paid Social

We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...

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#CentroInAction: Some Like it Hot - On Twitter

When an international hot sauce brand decided to launch a social media campaign with some kick, it turned to Centro. ...

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#CentroInAction: A Digital Shot of Adrenaline For a National Healthcare Network

A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts ...

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#CentroInAction: Social Campaign Sparks Retail Bonanza

When a Fortune 500 retailer needed to build a social campaign for a major sales event, it turned to Centro ...

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#CentroInAction: College Taps Centro to Boost Recruiting the Digital Way

When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital ...

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DIAL: Digital Innovations Awesome List (April)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro DSP Spotlight: Out of The Video Stream and Into the Outstream

Think about video ads. What comes to mind? Probably YouTube videos. But video ads can be found anywhere on the ...

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Centro DSP Spotlight: Primary Conversions

In order to understand campaign performance, make recommendations for future investment opportunities, and better optimize for success, it's important to ...

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