Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...
Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options Chicago ...
Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...
"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which ...
Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall process of monetizing inventory. ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...
"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read ...
Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed ...
