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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

Digital Innovations Awesome List (DIAL)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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4 programmatic myths debunked

"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to ...

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Digital Media Operations: Negotiate Partnerships with Confidence

Negotiating the best partnership possible with a seller can lead to major returns for an agency or advertiser. Unfortunately, the ...

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Snapchat's Thrown Digital Advertising Against the Wall: Will it Stick?

"By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad ...

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Today’s Digital Media Operations Aren’t Operating. Optimize Yours with Centro Platform.

You’re at the eye doctor for a check-up, and, as the technician adjusts the refractor and clicks between lenses, you’re ...

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#CentroLife: From Centern to Full-Time

Centro kicked off its internship program last summer in Chicago with 15 interns – or Centerns, as they’re called. This ...

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Demand Side Platforms: Not Just For Remarketing

Think of the people who demonstrate a high interest in products and services without pulling the trigger – the shoppers ...

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Digital Media Planning - Simplified. Only With Centro Platform.

The vast amount of manual work required to plan digital media campaigns today, even in the programmatic space, is almost ...

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Annual Campaign US Survey Reveals Low Morale in Ad Industry

Back in 2015, we conducted a workplace satisfaction survey with Digiday. What did it tell us? That workplace satisfaction and ...

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