What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
"The holiday shopping season is always right around the corner. Here are five tactics to best map out your digital-marketing ...
It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re ...
Wondering if you’re ready to be a self-service DSP user, or if you need a vendor to help guide the ...
"Younger demographics and technological advances are inspiring more innovative social media tactics. Apps can no longer make a good run ...
A major U.S. home furnishing retailer with stores worldwide has made the leap from print to digital to social media advertising ...
Last week, we answered questions surrounding DSPs. Because that was geared toward advertisers and agencies, we’re turning our attention this ...
You’re new to the digital media industry, and it’s your first week on the job. In meetings, co-workers are throwing ...
We continue to release product features, updates, and functionality within our DSP to make your day-to-day campaign management more effective ...
Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on ...