Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
Think of the people who demonstrate a high interest in products and services without pulling the trigger – the shoppers ...
The vast amount of manual work required to plan digital media campaigns today, even in the programmatic space, is almost ...
Back in 2015, we conducted a workplace satisfaction survey with Digiday. What did it tell us? That workplace satisfaction and ...
Ever been house hunting and walked through a professionally staged home? You’d know one if you saw it. Every element ...
Viewability has remained a hot topic for publishers, agencies, and marketers alike. The debates around measurement standards, challenges with mobile ...
The digital media landscape is ever-evolving. New vendors, unique executions, and changing client goals makes it difficult for agencies to ...
Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make ...
"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core ...