Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, ...
Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. ...
This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will ...
Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before ...
Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a ...
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...
Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options Chicago ...
