To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Last week, we answered questions surrounding DSPs. Because that was geared toward advertisers and agencies, we’re turning our attention this ...
You’re new to the digital media industry, and it’s your first week on the job. In meetings, co-workers are throwing ...
We continue to release product features, updates, and functionality within our DSP to make your day-to-day campaign management more effective ...
Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
Interested in joining the Centro team? Check out our hottest openings of the week and apply today! Midwest Financial Analyst ...
Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...
"If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 presidential race." Read ...
Now is the time for marketers to incorporate Snapchat into their digital strategies. Read more from Centro's Aubry Parks-Fried in ...