In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The company’s Candidates and Causes unit, focused on digital media-buying for political groups and campaigns, managed over 150 races across the nation at all levels of the ballot as well as local ballot initiatives."
Read more in MediaPost.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.