The Challenge A leading political marketing and advertising agency was working on a high-profile ballot initiative in California that was drawing ...

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The company’s Candidates and Causes unit, focused on digital media-buying for political groups and campaigns, managed over 150 races across the nation at all levels of the ballot as well as local ballot initiatives."
Read more in MediaPost.
The Challenge A leading political marketing and advertising agency was working on a high-profile ballot initiative in California that was drawing ...
YouTube has evolved from a simple video sharing platform into the most powerful digital advertising channel for political campaigns. With ...
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.