Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing ...
According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
While you're busy this extended weekend with family gatherings, parades, and backyard lounging, don't lose track of what Labor Day ...
Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...
Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year ...
Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...
Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro ...
Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you ...