Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th this year. It’s a time that ...
Learn how to create engaging PPC landing pages that will connect deeply with your customers and drive conversions.
Ask the Expert is a blog series from Basis where we break down the complicated tools, tech, and trends you’ve ...
How will that sofa look in your home? You can measure and hope for the best or you can use an augmented reality app to see it in your space.
Everywhere you look these days, machine learning and artificial intelligence are in the news. We take a look at what all the buzz is about.
It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
As a digital media professional, what would it mean for you to have a full set of digital tools at ...
We continue to release product features, updates, and functionality within Basis to make your day-to-day campaign management more effective and ...
