The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Ask a Basis Expert is a blog series from Basis where we break down the complicated tools, tech, and trends ...
According to a notable Digiday State of the Industry survey, 45% of agency employees said the most challenging aspect of ...
As unrelated and abstract as it may seem, a juggling act is the perfect visual representation for programmatic advertising today. ...
Making a resolution this year? You’re not alone. When the calendar flips to January 1 every year, it’s the perfect ...
At Centro, we believe we can make the world a better place. It’s a pillar of our corporate manifesto: Each ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...
We post great content to our blog every week, but between hectic days (or weeks, or months) at work, trying ...
We received a lot of questions during our November 3Ton30 webinar. Because we like to keep these bite-sized presentations under 45 ...
Do the math: What do you get when you add up four sunny days in California, countless breakout sessions and ...