Blog Archives - Page 94 of 194 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Power of Relative Advantage in a Turbulent Economy

Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.

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Blog Posts

Basis Spotlight: Drive Campaign Performance with the Help of Automated Bid Adjustments

Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing ...

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The Evolving Role of Strategists and Marketers

According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ...

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DIAL: Digital Innovations Awesome List (September)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Labor Day: More Than Just Picnics and Pool Parties

While you're busy this extended weekend with family gatherings, parades, and backyard lounging, don't lose track of what Labor Day ...

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What's Header Bidding & How Does it Work?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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Back-to-School: Will Your Digital Campaign Make the Grade?

Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year ...

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Meet our Summer Interns in New York

Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our ...

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Centro Brand Exchange Has the Highest Quality Video Ads According to Pixalate Seller Trust Index

Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro ...

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Go Beyond the Basics: Advanced Tips and Trends You Can't Ignore in Paid Search

Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you ...

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