A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- enhancements made possible by Centro's long-term deals with comScore and DoubleVerify."
Read more in MediaPost.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
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