Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Technology
Services
Resources
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- enhancements made possible by Centro's long-term deals with comScore and DoubleVerify."
Read more in MediaPost.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?