Jun 14 2017
Anthony Loredo

Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals


"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- enhancements made possible by Centro's long-term deals with comScore and DoubleVerify."

Read more in MediaPost.