In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- enhancements made possible by Centro's long-term deals with comScore and DoubleVerify."
Read more in MediaPost.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.