As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will spend about $7.1 billion on celebrations, travel, and BBQs -- a firecracker of an opportunity for retailers.
Download our infographic to read some Fourth of July fun facts and check out where Americans will be spending this Independence Day.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...