Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.
Digital marketing is affected by seasonal trends; there are many advantages – and a few disadvantages – to following seasonal advertising trends. ...
If you’re still doing manual bidding, you’re doing it all wrong. Automated PPC bidding removes the heavy lifting and guesswork from online advertising.
Worried your website redesign will reduce traffic? Learn how to survive a website redesign with your SEO and PPC intact with our SEM website redesign guide!
Take an in-depth look at 10 tactics designed to help super-charge SEM campaigns for higher education advertising.
Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...
Tired of playing guessing games about which ad will provide better results? Google Ads has your back. Click to learn more about ad strength!
If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.
Having trouble beating your competitors' rankings in search results? Learn what SEM strategies they're using with this handy playbook!
Are you ready? The path to bringing programmatic software in-house isn’t always linear. When it comes to programmatic buying, there ...
