Blog Archives - Page 90 of 191 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?

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Blog Posts

DIAL: Digital Innovations Awesome List (November)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Basis DSP Spotlight: Increase Productivity with Bulk Editing Capabilities

Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be ...

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Key Insights on Demand Side Platforms from the G2 Crowd Grid Report

How do you determine the best demand side platform? That's not an easy question to answer. Demand side platforms, or DSPs, ...

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DIAL: Digital Innovations Awesome List (October)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Basis Spotlight: Best Practices for Campaign Optimization

For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just ...

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Ibotta Mobile Innovation Summit Recap and Takeaways

We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We ...

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Redefining the DSP Space

Technology has been changing the way we work and live for decades now, and the digital industry and digital media ...

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'Tis the Season: Unwrap 2017 Holiday Retail Insights

Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check ...

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Basis Spotlight: Drive Campaign Performance with the Help of Automated Bid Adjustments

Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing ...

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