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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

Ask a Centro Expert: What's Ad Blocking?

Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends ...

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Frankly Launches Audience Targeting Platform for Local Sales Teams

"Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital ...

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Ad Tech Analogies: Simple is the New Smart (The Dinner Recipe Analogy)

It's our final ad tech analogy in the series: The Dinner Recipe Analogy, which explains how KPIs affect what programmatic ...

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Hit the Social Media Sweet Spot: Crafting a Social Strategy that Delivers

Social media's unmatched reach has made it increasingly important to include on every media plan, but so many platforms, objectives, ...

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Ad Tech Analogies: Simple is the New Smart (The Rue La La Analogy)

Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private ...

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DIAL: Digital Innovations Awesome List (July)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Ad Tech Analogies: Simple is the New Smart (The Online Shopping Cart Analogy)

Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. ...

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Consumers Having a Blast this Independence Day

This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will ...

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Ad Tech Analogies: Simple is the New Smart (The Coupon Code Analogy)

Next up in our ad tech analogies series: The Coupon Code Analogy, which explains how Deal IDs facilitate private marketplaces. Before ...

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