Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.
Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make sure you’re gathering up-to-date and vital campaign insights? Curious to know if your online media buying efforts are truly working? Then you’ve come to the right place. We’ve created two new features in Basis with these questions in mind: creative level reporting and expanded property/vendor cards.
How many times have you, as a digital media professional, found yourself searching for the answer to the age-old question “which of these ads are working?” You’ve spent a large portion of your budget on getting the creative designed and countless hours getting ad campaigns set up, but are the ads reaching the right people and are they pushing the right message? Understanding what’s performing helps you make informed and data-driven marketing decisions. And the answers lie with the creative.
But today, with the digital system set up the way it is, the vast amount of manual work required to report on creative campaigns and individual creatives could make your head spin. Most of the work is still done manually and requires logging into to each delivery source on a media plan – whether that’s DoubleClick, Facebook, Instagram, AdWords, the DSP, and or/Sizmek – and building, pulling, and exporting reports. Time is spent manually entering data, switching contexts to source information, and matching creative delivery data to complex and varying contract data by hand. The overall absence of accurate data or a structured, guided workflow significantly slows the process down. It’s clear as mud, basically.
Creative performance reporting on Basis handles all that time-consuming work for media analysts and planners, which helps speed up campaign optimization, eliminate mistakes, and free up time for strategic thinking and optimizations. More importantly, in Basis, you’ve got a complete picture of creative campaign data in one system. Once you understand how each creative is performing and which perform best, you can optimize for performance and clearly communicate expectations to clients.
Need some more reasons why the Creative Reporting tool will benefit your media planning – and your campaigns?
Since its release, Basis came complete with a curated directory of more than 9,000 vendors and 11,000 contacts. We built that feature so media buyers could quickly access contact information for properties during the negotiation and RFP process. But we’ve been perfecting the speeds and feeds since then, and we’re excited to announce that we’ve added some features to our property/vendor cards.
Our expanded cards give planners information across all the different channel offerings of a property, including crucial data points that help inform decision-making like:
What’s new to the Property Card?
What’s new to the Vendor Card?