As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.
It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking metrics, cost types, and devices in recent years.
Considering our relentless focus on minimizing industry chaos, we partnered with research firm Ad Perceptions to survey more than 150 digital media professionals. We talked to the marketers who are tasked with making sense of it all every day, and we worked to uncover their pain points, expectations, and wish lists for programmatic advertising in 2018.
Want the state of the (programmatic) state? Download our infographic.