Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Technology has done amazing things in recent years. Nearly every industry has now adopted improved processes, thanks to innovative solutions ...
Wondering which PPC trends, technologies and opportunities to watch for in the new year? We share our Top 9 PPC predictions for 2019.
How does automation impact advertising? How does it work and what are the benefits? We take an in-depth look.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...
From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.
Trying to learn how to advertise on Google Maps? Want enhance your digital advertising strategy? Learn everything you need to know!
We outline the benefits - and potential drawbacks - of Google's expansion to exact match keywords for your PPC program.
Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.
