Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
For digital marketers, Bing PPC opportunities grow every year—especially targeting shoppers who are willing to spend more than the average searcher.
Here are eight ways to execute PPC campaign management so you can see your ROI - and profits - blossom and thrive.
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...
The digital industry is constantly evolving, which can make keeping up with the latest trends and advances very challenging. Fear ...
Everything you need to understand what PPC is, how it works, and how to leverage it effectively to boost profits, reach targets, and take your digital advertising campaigns to new levels.
Smartphone AI might offer numerous advantages to consumers, but how can it help with your digital advertising efforts? Explore the benefits!
Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...
You know that automated platforms attempt to make SEM account maintenance easy—but your PPC campaign work doesn’t stop there.
We outline five handy tips you should keep in mind as you prepare and execute your Thanksgiving PPC campaigns.