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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

Augmented Reality: The New Revolution in Digital Advertising

How will that sofa look in your home? You can measure and hope for the best or you can use an augmented reality app to see it in your space.

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What Is Machine Learning?

Everywhere you look these days, machine learning and artificial intelligence are in the news. We take a look at what all the buzz is about.

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Advertisers and Marketers Talk Programmatic Expectations in 2018

It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking ...

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DIAL: Digital Innovations Awesome List (April 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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The RGB of RTB

As a digital media professional, what would it mean for you to have a full set of digital tools at ...

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Basis Spotlight: YouTube Campaign Inclusion

We continue to release product features, updates, and functionality within Basis to make your day-to-day campaign management more effective and ...

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Webinar From Centro Institute: How to Advance Your Location-Based Advertising Strategy

Every step your audience takes, the mobile advertising opportunity follows. Did you know location-based ad spending will reach $32 billion ...

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DIAL: Digital Innovations Awesome List (March 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Get the Full Picture: Consolidate the Crucial Elements of a Digital Media Buy

Looking to improve digital media campaign performance for your clients? Need to consolidate your research and reporting tools to make ...

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