Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
Debating using SEO vs PPC? Stop guessing! Employ these tips for getting the best of both worlds using PPC and SEO strategy.
In June, we kick off another summer of our internship program. As we get ready to welcome our new “Centerns,” ...
One of the best new technologies is outstream video, which allows advertisers to deliver video content without standard video players.
As Centrons, we have a multitude of reasons to be proud of ourselves and our company – from our constant ...
A high Quality Score gives limited budgets the opportunity to outrank high bidders. Here's what you need to know to optimize your AdWords Quality Score.
It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, ...
One of the greatest areas of optimization opportunity involves tweaking the AdWords Geo-Targeting Settings based upon campaign performance.
How would you determine the best demand side platform? Demand side platforms (DSPs), digital campaign management software that provide advertisers ...
If an ad appears on a website but users don’t have the opportunity to see it, was the ad really ...