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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Going Deep on Live Sports Advertising Opportunities

Explore live sports advertising opportunities across CTV, streaming, and digital. Learn how sports ads reach engaged fans and deliver measurable impact.

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Blog Posts

Six SEM Trends You Need to Know in 2019

Want to know what hot SEM trends and technologies will take your PPC efforts to new heights? We've outlined 6 SEM trends to keep an eye on.

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DIAL: Digital Innovations Awesome List (January 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming—so we ...

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Ask the Expert: What will happen in digital media in 2019?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Marketing Technology Trends That Dominated 2018

Technology has done amazing things in recent years. Nearly every industry has now adopted improved processes, thanks to innovative solutions ...

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Our Top 9 PPC Predictions for 2019

Wondering which PPC trends, technologies and opportunities to watch for in the new year? We share our Top 9 PPC predictions for 2019.

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Why Automation is Key to Your SEM Success

How does automation impact advertising? How does it work and what are the benefits? We take an in-depth look.

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DIAL: Digital Innovations Awesome List (December 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...

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Ask the Expert: What is Amazon Advertising Platform?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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How to Optimize Digital Advertising to Improve the Customer Experience

From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.

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