Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
Everything you need to understand what PPC is, how it works, and how to leverage it effectively to boost profits, reach targets, and take your digital advertising campaigns to new levels.
Smartphone AI might offer numerous advantages to consumers, but how can it help with your digital advertising efforts? Explore the benefits!
Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...
You know that automated platforms attempt to make SEM account maintenance easy—but your PPC campaign work doesn’t stop there.
We outline five handy tips you should keep in mind as you prepare and execute your Thanksgiving PPC campaigns.
‘Tis the season… to be advertising! HO HO HO! Thanksgiving is practically here, Black Friday is right around the corner, ...
We let you in on 10 keyword tricks of the trade to help your PPC ads perform better, more efficiently, and get seen by the right prospects.
How have technologies like machine learning transformed the digital advertising industry? Learn how ML is propelling the evolution of digital advertising.
Five ways that big data has turned digital marketing on its head, opening up new opportunities for marketers and their customers.