Blog Archives - Page 83 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Holiday Marketing Funnel is Evolving. Here’s How.

As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.

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Blog Posts

Five Ways Big Data is Changing Digital Marketing

Five ways that big data has turned digital marketing on its head, opening up new opportunities for marketers and their customers.

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How to Grow Your PPC Revenue Despite the Rise of Ad Blockers

Ad blockers can have a major impact on your PPC growth potential, but it doesn't have to. In fact, it could be an opportunity.

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DIAL: Digital Innovations Awesome List (November 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...

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How to Solve PPC Keyword Cannibalization

PPC programs often suffer from keyword cannibalization that lowers ROI, increases CPC and reduces conversions. Learn 4 handy ways to avoid keyword cannibalization.

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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

Are you garnering the most value from intent data? We let you in on how to harness the potential of intent data to capture new and unique customer insights.

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Why Your Amazon Ad Tactics Aren't Selling (and What to Do Instead)

Ready to reevaluate your Amazon ad tactics to stay relevant? Get insights into the biggest mistakes and get ad copy tips to boost ROI.

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IoT is Changing Advertising: Here’s How to Get in the Game

Learn how IoT marketing can uncover new, unique data insights and opportunities to give your PPC campaigns a major boost in conversions and ROI.

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Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

Amazon is now the third largest digital advertising platform in the world, behind Google and Facebook. We discuss five reasons why.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

Sometimes the tools you need to increase ROI and boost ad revenues are right at your fingertips. Learn 9 creative ways to leverage lead capacity.

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