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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

10 Steps to a Higher-Performing Keyword List

We let you in on 10 keyword tricks of the trade to help your PPC ads perform better, more efficiently, and get seen by the right prospects.

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How ML Will Transform the Advertising Industry

How have technologies like machine learning transformed the digital advertising industry? Learn how ML is propelling the evolution of digital advertising.

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Five Ways Big Data is Changing Digital Marketing

Five ways that big data has turned digital marketing on its head, opening up new opportunities for marketers and their customers.

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How to Grow Your PPC Revenue Despite the Rise of Ad Blockers

Ad blockers can have a major impact on your PPC growth potential, but it doesn't have to. In fact, it could be an opportunity.

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DIAL: Digital Innovations Awesome List (November 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...

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How to Solve PPC Keyword Cannibalization

PPC programs often suffer from keyword cannibalization that lowers ROI, increases CPC and reduces conversions. Learn 4 handy ways to avoid keyword cannibalization.

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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

Are you garnering the most value from intent data? We let you in on how to harness the potential of intent data to capture new and unique customer insights.

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Why Your Amazon Ad Tactics Aren't Selling (and What to Do Instead)

Ready to reevaluate your Amazon ad tactics to stay relevant? Get insights into the biggest mistakes and get ad copy tips to boost ROI.

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IoT is Changing Advertising: Here’s How to Get in the Game

Learn how IoT marketing can uncover new, unique data insights and opportunities to give your PPC campaigns a major boost in conversions and ROI.

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