Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
It’s imperative to know how to calculate CPC - and to get it right. Ensure you're getting the biggest bang for your buck with this handy guide.
In this article, we explore seven important tips that can help you launch your remarketing strategy the right way.
Marketers know they need to be active on social media, but what exactly does that mean? Sure, it's important to ...
We hear the term artificial intelligence daily, but what exactly does it mean? How does it apply to marketing? Learn everything you need to know about AI.
What can you do to boost conversions and help take your audience over the finish line? We outline 4 tried-and-tested tactics.
Ever wonder why you're not meeting your revenue goals, even if all your metrics are on target? It could be that you are optimizing toward the wrong metrics.
A keyword list is one of the most important things you can create to drive marketing goals. Here are 7 tips & tricks to beat competition and boost ROI.
Machine learning and deep learning are some of the most overused buzzwords in the SEM industry. Learn the differences & how to apply each.
We offer some tips and a handy checklist to help you determine whether targeting nationally or locally is the best approach for you.