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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

AI and the Future of Search Engine Marketing

Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.

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Blog Posts

How to Optimize Digital Advertising to Improve the Customer Experience

From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.

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How to Leverage Google Maps to Supercharge Online Advertising

Trying to learn how to advertise on Google Maps? Want enhance your digital advertising strategy? Learn everything you need to know!

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How Google's Exact Match Keywords Update Will Impact PPC

We outline the benefits - and potential drawbacks - of Google's expansion to exact match keywords for your PPC program.

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Why Predictive Advertising is the Future of Digital Marketing

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

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7 Bing PPC Secrets That Expand SEM Beyond Google

For digital marketers, Bing PPC opportunities grow every year—especially targeting shoppers who are willing to spend more than the average searcher.

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8 Ways to Improve PPC Campaign Management

Here are eight ways to execute PPC campaign management so you can see your ROI - and profits - blossom and thrive.

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Ask the Expert: What is Machine Learning?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Digital Trends & Predictions for 2019 [Infographic]

The digital industry is constantly evolving, which can make keeping up with the latest trends and advances very challenging. Fear ...

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What is PPC? A Guide to PPC Basics

Everything you need to understand what PPC is, how it works, and how to leverage it effectively to boost profits, reach targets, and take your digital advertising campaigns to new levels.

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