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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

In this AI vs. Machine Learning breakdown, learn the distinctions between the advanced technologies as well as the benefits each brings to SEM programs.

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Six SEM Trends You Need to Know in 2019

Want to know what hot SEM trends and technologies will take your PPC efforts to new heights? We've outlined 6 SEM trends to keep an eye on.

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DIAL: Digital Innovations Awesome List (January 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming—so we ...

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Ask the Expert: What will happen in digital media in 2019?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Marketing Technology Trends That Dominated 2018

Technology has done amazing things in recent years. Nearly every industry has now adopted improved processes, thanks to innovative solutions ...

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Our Top 9 PPC Predictions for 2019

Wondering which PPC trends, technologies and opportunities to watch for in the new year? We share our Top 9 PPC predictions for 2019.

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Why Automation is Key to Your SEM Success

How does automation impact advertising? How does it work and what are the benefits? We take an in-depth look.

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DIAL: Digital Innovations Awesome List (December 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming—so ...

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Ask the Expert: What is Amazon Advertising Platform?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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