Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Five questions that reveal whether an agency partner fits 2026's demands.
From initial search to ad click, all the way to payment, each checkpoint whittles through all but a dedicated minority of customers.
Programmatic Advertising Takes The Lead Data is every marketer's best friend. There was a time, not long ago, when "advertising" ...
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...
Audience bid modifiers offer untold opportunities to optimize paid search spend and drive improved revenue. Here’s everything you need to know about them.
Digital audio should be part of your media mix now, or at the very least, be part of the media ...
Portfolio Bidding is as an automated, goal-driven strategy that groups campaigns, ad groups, and keywords. Explore why you should adopt this approach.
9 Bing Shopping ad optimization techniques designed to empower advertisers to reach new audiences and drive revenue.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Developments in the last two decades paved the way for paid online advertising to expand. Dive into the history of search engine marketing.
