To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.
For digital marketers, Bing PPC opportunities grow every year—especially targeting shoppers who are willing to spend more than the average searcher.
Here are eight ways to execute PPC campaign management so you can see your ROI - and profits - blossom and thrive.
‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...
The digital industry is constantly evolving, which can make keeping up with the latest trends and advances very challenging. Fear ...
Everything you need to understand what PPC is, how it works, and how to leverage it effectively to boost profits, reach targets, and take your digital advertising campaigns to new levels.
Smartphone AI might offer numerous advantages to consumers, but how can it help with your digital advertising efforts? Explore the benefits!
Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...
You know that automated platforms attempt to make SEM account maintenance easy—but your PPC campaign work doesn’t stop there.