Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...
Accurate paid search attribution is key to PPC success. These are the tools, models, and strategies you can use to maximize the benefits of PPC attribution.
Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...
Happy Mental Health Month! We’re taking time this May to examine how we can better promote mental wellbeing in ourselves, ...
We take a look at how bidding strategies, ad copy, seasonality, conversion rates, ad rank, and more can all impact how effectively you spend your SEM budget.
An in-depth look at how digital media buyers can implement a multilingual strategy that yields significant returns.
We dissect how you can build a PPC marketing technology stack that drives improved business goals and delivers breakthrough ROI.
Manual PPC bidding vs automated PPC bidding. Click to learn more about the pros and cons of each PPC bidding approach.
We examine how accurate PPC forecasting helps you optimize budget spend, improve campaign performance, get buy-in, and a whole lot more.