Blog Archives - Page 77 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty

Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.

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Blog Posts

Why is My PPC Performance Bad? Part III: How to Ensure You're Optimizing Towards the Correct Metric

This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.

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Advertising Needs to Give Consumers More of a Choice

Advertising has been around since the beginning of time. While it’s evolved as technology has come into the forefront of ...

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Data Driven PPC: The Secret To Paid Search Success is Quality Data

Having data driven PPC programs in the modern age requires quality data and the right tools to manage it. What happens when you lack quality data?

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How To Maintain Brand Safety During Programmatic Media Buys

Is your brand important to you? We certainly hope so. After all, you've spent countless hours and innumerable amounts of ...

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10 Shopping Feed Optimization Techniques for Better Retail Advertising

Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Here are 10 shopping feed optimization techniques.

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What is Audience Extension? - Ask the Expert

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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How Landing Page Design Impacts PPC Efficiency

It's no secret that landing page design is important. But to what degree does it affect SEM success? Learn how to avoid common pitfalls.

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DIAL: Digital Innovations Awesome List (March 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Driving “Profit Maximization” in your PPC Bid Optimization Strategy

When defining a PPC bid optimization strategy, it's important to consider newer technologies. Learn the details of a profit maximization strategy.

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