Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
We explore why tools like natural language processing can give health insurers a clear edge over their competitors.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Many advertisers prefer the control of manual bidding. But paid search automation's improvements to campaign efficiency are too numerous to ignore.
Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.
Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program.
There are about 3.2 billion social media users worldwide, and that number continues to rise daily. That statistic alone showcases ...
Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed at ...
Our mission is to improve the lives of the people working in this industry. And when we first launched Basis—our ...
We dissect why targeting long-tail keywords is a great way to optimize ad spend and attract more paid search traffic to your business.