Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.
We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.
Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...
Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.
Before the days of digital everything, it was impossible to time advertisements in a way that targeted audiences at the ...
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...
Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.
When you’re seeing great results from your Shopping Ads in Google, why test out Bing and look to “fix something that isn’t broken?”
Can you believe the year is half over? Our team has accomplished a lot in the past six months to ...
