Blog Archives - Page 75 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

Making Big Data Actionable for Paid Search Optimization

Big data is a powerful tool for performance marketers who want to optimize paid search. Learn about how big data powers PPC programs at scale.

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DIAL: Digital Innovations Awesome List (June 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Will 2018 U.S. Mid-Term Ad Tech MVPs Deliver in 2020 Politics?

Opening day for Major League Baseball came early this year, and similarly the 2020 election cycle has kicked off earlier ...

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Paid Family Leave: Good for Employees, Great for Companies

Leaders in the ad tech space are constantly searching for a win-win-win innovation—something that’s great for clients, employers, and employees ...

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Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

Portfolio Bidding has been a SEM optimization methodology for some time, but what does it really do? How does it work? Learn more about Portfolio Bidding.

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Segmenting Data to Improve PPC ROI

We outline a few ideas about how to start segmenting data in order to identify potential opportunities for growth and reduce costly inefficiencies.

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Which Metrics Actually Matter in Ad Campaigns?

How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...

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Using Paid Search Attribution to Maximize Insights, Performance and Marketing ROI

Accurate paid search attribution is key to PPC success. These are the tools, models, and strategies you can use to maximize the benefits of PPC attribution.

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4 Pieces of Industry Advice from the Centro Industry Advisory Group

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

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