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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.

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Blog Posts

Centro Stories: Steven Jones Leads New Era of Product Development at Centro

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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SEM Travel Trends that Marketers Can’t Ignore

In the world of modern travel, people are regularly - almost religiously - tapping into a maze of online media. Learn to leverage digital travel trends!

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Why Humans are 100% Necessary for PPC, Even with Artificial Intelligence

Even as artificial intelligence becomes more advanced, it will always require people to manage it. We look at how the combination can improve SEM outcomes.

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What I Learned as a Summer Centern

When I walked into Centro’s office on the first day of my internship, I was extremely nervous, but also filled ...

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Capture Consumers' Attention in Saturated Online Channels

Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...

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Serve Up Social Media Success

When I moved into my house, the kitchen’s crowning glory was the chef’s stove. This is not the kind of ...

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Drive Efficiency by Creating a Bing-Specific Strategy

Implementing a Bing-specific strategy is becoming essential to the success of PPC programs. Here are some handy tips to help you do so.

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How to Create Digital First Assets

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

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Bidding to Capacity for Lead Generation Businesses

In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity.

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