Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
We lay out some best practices and things to keep in mind when using social media to connect with your target audience.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).
We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.
Welcome to the roaring 20's! 2020 will be a defining year for advertising technology. With global cultural events like the ...
The holiday season is often wonderful and challenging at the same time. Many of our biggest stressors are exacerbated during ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.
With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.
