Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.
Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.
“I rented a lake house in Austin with my dog Fenway.” “I went to Africa and hiked to see gorillas ...
In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.
As we round out the final quarter of another successful year, I am reminded of all the stresses that come ...
Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.
QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.