Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.
The holidays are upon us! As you’re making your advertising wish list this season, don’t forget to add search and ...
If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...
Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.
“I rented a lake house in Austin with my dog Fenway.” “I went to Africa and hiked to see gorillas ...
In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.
As we round out the final quarter of another successful year, I am reminded of all the stresses that come ...
Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.
Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.