Aug 6 2019
Basis Technologies

An Intern's Take on Ad Tech


Ever get overwhelmed by all the new trends in the ad tech industry? You’re not alone! As an intern who is new to this space, I still have much to learn. Before coming to Centro, I was unfamiliar with the ad tech industry and its breadth of complexities.

The more I have learned, the more I have realized how exciting this industry truly is—and how it plays a role in my everyday life. From the shows I watch to the podcasts I listen to; the ad tech industry is all around me. While I’m still trying to comprehend all that ad tech encompasses, here are just a few trends that have caught my attention:

Artificial Intelligence

Artificial intelligence (AI) is new and exciting to the world of advertising and creating revolutionary changes within the space. AI can improve efficiency in many capacities, such as expediting menial tasks and increasing speed. With so much assistance from AI, advertisers can focus on other more creative and strategic tasks. This technology is especially effective when it comes to programmatic advertising.

Another emerging form of AI is machine learning—a type of artificial intelligence where computer systems learn from data. In the advertising space, this data can then be used to organize, predict, and plan a variety of ad campaigns. It is also becoming a prominent tool in programmatic advertising. Read our blog, Ask the Expert: What is Machine Learning? to learn more!

Audio ads

Whether I’m commuting or sitting at my desk, I am always listening to a podcast. I am not the only one who is hooked on this growing format—according to eMarketer, there are 204 million digital audio listeners in the U.S.! This is a platform that advertisers cannot ignore.

Audio advertising allows companies to reach their customers when they are unreachable by visual media. Whether they are walking to work, on the treadmill, or just sitting at their desk—advertisers can engage with consumers on a deeper level by seamlessly integrating themselves into a consumer’s favorite podcast or playlist. Are you ready to tune in? Check out our webinar on Audio Ads to learn more!

Connected TV

Nowadays, streaming is the way to watch TV. In fact, I don’t even have cable in my apartment, I only watch television through Connected TV (CTV). This platform is growing rapidly, making it an exciting place for companies to advertise. In 2019, 57% of the general population will use Connected TV at least once a month.

CTV provides opportunities for advertisers to use more traditional forms of advertising across digital networks. It also offers things that traditional television advertising can’t, such as greater tracking opportunities. It’s important for advertisers to take advantage of this platform now, as it is growing rapidly. Read our Connected TV Guide to review best practices and utilize this platform most effectively!

Ultimately, I found the ad tech industry less intimidating and confusing once I saw how it integrates regularly into daily life. As media engagement continues to evolve, so will advertising.

Centro is prepared to meet the needs of the growing ad tech industry. Connect with us to learn more and start your journey today!