REsource Center

Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

Read More
This is a block of text. Double-click this text to edit it.

Blog Posts

DIAL: Digital Innovations Awesome List (August 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
The Path to Great PPC for Search Marketers

Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.

Read More
How to Optimize your SEM Program for the Next Big Thing: Voice Search

We take a look at the myriad ways marketers can optimize their SEM program to account for the insurgence of voice search queries.

Read More
Centro Stories: Creating a New Corporate Blueprint, with Elles Skony

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

Read More
Why Target Impression Share in Search Engine Marketing?

Google Ads metrics can reveal the true value of impression share to drive PPC performance above and beyond your goals. Here's how.

Read More
Why Timing is an Important Factor in Advertising Campaigns

Before the days of digital everything, it was impossible to time advertisements in a way that targeted audiences at the ...

Read More
Ask the Expert: How Do I Use Amazon Search Ads?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

Read More
The Benefits of Using Dynamic Search Ads to Drive PPC Advertising Goals

Dynamic search ads offer many additional benefits aside from just automating ad creation. Here’s how to maximize DSAs for peak performance.

Read More
Why You Should Be Utilizing Bing Shopping

When you’re seeing great results from your Shopping Ads in Google, why test out Bing and look to “fix something that isn’t broken?”

Read More
1 66 67 68 69 70 190
chevron-down