Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.
Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.
QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.
We examine how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.
“Can we spend $30,000 by the end of June? $40,000? 100,000?!” “How many impressions can we get with $75,000 for ...
Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.
Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.