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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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Blog Posts

Capture Consumers' Attention in Saturated Online Channels

Consumers are constantly inundated with video ads from a multitude of brands both large and small. Whether they're on a ...

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Serve Up Social Media Success

When I moved into my house, the kitchen’s crowning glory was the chef’s stove. This is not the kind of ...

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Drive Efficiency by Creating a Bing-Specific Strategy

Implementing a Bing-specific strategy is becoming essential to the success of PPC programs. Here are some handy tips to help you do so.

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How to Create Digital First Assets

Thought leaders, assemble! We recently hosted a roundtable discussion with the Centro Industry Advisory Group (CIAG). The CIAG is aimed ...

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Bidding to Capacity for Lead Generation Businesses

In the roiling industry of Lead Generation, there is a present condition that must always be accounted for: bidding to capacity.

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Cashing in on Total Compensation

Mountain of debt have you feeling blue? Retirement savings not quite where you’d like them to be? Monthly expenses exceeding ...

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An Intern's Take on Ad Tech

Ever get overwhelmed by all the new trends in the ad tech industry? You’re not alone! As an intern who ...

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DIAL: Digital Innovations Awesome List (August 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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The Path to Great PPC for Search Marketers

Hey Search Marketers! Are you ready to make the move from good to great PPC results? Dig into our free ebook on the key elements that drive SEM growth.

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