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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

Centro Stories: Joanna Vahlsing Turns Ideas into Accomplishments

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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Real Time Bidding - Everything You Need to Know

The Internet: It's the only place where new content appears constantly, social shares find their way around the globe in ...

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How to Cultivate and Retain Leaders

A company is only as good as its leaders. Recently, low unemployment rates have made finding and retaining the best ...

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Crossing the Finish Line: How to Plan an Optimized Campaign

If you’ve ever participated in a race of any kind, you know that most people typically don’t wake up the ...

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What is an MVPD?

‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...

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DIAL: Digital Innovations Awesome List (September 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Why Every Business Needs Intelligent Bid Management for Google PPC

As more advertisers adopt intelligent bid management solutions for Google PPC, it will only become more crucial for success in 2019 and beyond. Here’s why.

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Centro Stories: Steven Jones Leads New Era of Product Development at Centro

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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SEM Travel Trends that Marketers Can’t Ignore

In the world of modern travel, people are regularly - almost religiously - tapping into a maze of online media. Learn to leverage digital travel trends!

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