To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
“Can we spend $30,000 by the end of June? $40,000? 100,000?!” “How many impressions can we get with $75,000 for ...
Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.
Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
Centro is on a mission to unleash the potential of digital media professionals. Our product team seeks out the biggest ...
Data from media buying doesn’t always translate easily to financial systems—with dynamic CPMs and fluctuating contracts, campaign data typically has ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
We take a look at how the effective implementation of bid adjustments can help businesses market to their desired audiences with precision.
‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the ...