Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Effective communication is one of the most important soft skills you can have in our industry. But even for the ...
Here we dissect a few key strategies you can start implementing to help your marketing program recover post-COVID-19.
Campaigns starting. Campaigns ending. Campaigns pacing behind. Campaigns pacing ahead. Proposals awaiting a response. Messages here, messages there. The day ...
External circumstances impact the way we show up to our jobs. It’s important for workplaces to recognize this and support ...
A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.
Three months ago, a client asked for your help promoting their latest solution. You began strategizing the perfect media plan ...
So, you’re one of the millions of people out of work. It’s hard and you’re likely experiencing the stages of ...
Of all the industries and specialties out there, marketing has become one of the most fluid over the past few ...
We’ve already covered the basics of DSPs for marketers and publishers. Here’s what you should know about display ad buying within a DSP! ...