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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Blog Posts

Performance Marketing Playbook for CMOs

Ready to understand the key factors influencing performance marketing? Let’s look at the top three issues faced by CMOs and performance marketers in 2020.

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How Basis Drives Political Campaigns

One guarantee with the U.S. elections in 2020 is that history won’t repeat itself—at least, not when it comes to ...

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What is Programmatic Advertising? - 5 Myths Debunked

There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to ...

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Centro Community Groups

Humans are a social species: We all want to belong. Being part of a community allows us to feel safe, ...

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Programmatic Advertising 101: Mobile Geo Targeted Ads

Being at the right place at the right time can make all the difference in digital. It's especially important when ...

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Friend or Frenemy: the Synergy Between SEO and PPC

When it comes to SEM programs, the question of the SEO and PPC relationship always comes up. Here's everything you need to know about SEO and PPC synergy.

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DIAL: Digital Innovations Awesome List (March 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Laying out the Benefits of an Omnichannel Marketing Strategy

From enhanced brand visibility to improved customer retention, we examine all the advantages of adopting an omnichannel marketing strategy.

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Travel and Tourism PPC Tactics | The Ultimate Guide

We explore the most powerful and effective ways for travel marketers to reach their target audiences through paid search advertising in 2020 and beyond.

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