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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers

Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?

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Blog Posts

False Alarm! - Google Ads Displaying False Error Messages to Push their Bidding

With Google Ads displaying false error messages more and more frequently, wer dissects why all is not as it seems.

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Best Practices for Peak Shopping Periods on Amazon

With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.

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Centro Stories: Cultivating Raving Fans with Tyler Kelly

Our people are a large part of what makes Centro such a great place to work. We’re excited to introduce ...

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8 Strategies to Optimize Holiday PPC campaigns

Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.

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Add Search and Social to Your Holiday Wish List

The holidays are upon us! As you’re making your advertising wish list this season, don’t forget to add search and ...

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OTT Advertising For the Win in 2020

If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and ...

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Leveraging Paid Search Insights to Optimize Other Advertising Channels

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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What Would You Do with Three Weeks Off?

“I rented a lake house in Austin with my dog Fenway.” “I went to Africa and hiked to see gorillas ...

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How to Get the Most Out of Facebook Marketing in 2020

In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.

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