Blog Archives - Page 53 of 193 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Blog Posts

The Future of Video Advertising

If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.

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Converge Direct + Programmatic Buying: The Blueprint

Converge your direct and programmatic buying functions, and improve performance while you’re at it.

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Wellnesspalooza 2020

This year's Wellnesspalooza events took place over two weeks, were hosted 100% virtually, and allowed for friends, family, and roommates to join in the fun and learning.

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The Programmatic Readiness Guide

Are you ready to make your move to a self-service buying model? Find out with our handy guide.

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Targeted Mobile Advertising Tactics

Mobile advertising is no longer just beneficial—it's imperative! Advertisers know that mobile ads are one of the most effective ways ...

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How to Choose a DSP (Demand Side Platform)

In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more ...

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Centro Invests In You

Here's how we are committed to helping your organization grow and succeed, with everything from educational resources to raving fan service.

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The 5 Essential Components of a CMO Dashboard

A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.

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7 Digital Video Advertising Terms to Know

Digital Video Advertising Today Recent numbers by Statista show that the average person consumes upwards of 5 hours and 57 ...

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