Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.
The best part about Streaming Audio is that it mirrors the offline experience while providing advertisers with the superior digital targeting capabilities. Broadcast Radio relied on Radio format to determine the best brand fit, but the growth of Streaming Audio has brought advertisers a plethora of options for ensuring their most profitable consumer is receiving the message. Read on for common ways we can target listeners via Streaming Audio…
The wheels were already in full motion on “native” digital offering. What is it? Simply put, it is sponsored content designed to be perfectly positioned within the publisher’s editorial content. But, the trouble with this definition is that it can be, and is, so much more than that.
Ah, Election Day. An opportunity to participate in democracy, make your voice heard, and post that “I VOTED” sticker all ...
Complete a purchase. Install an app. Sign up for an event. Every campaign has a goal. And behind every campaign, ...
As the usage rate of mobile devices climbs annually, marketers may be wondering how they can best leverage mobile apps ...
Are you looking to build or simply refresh your social media marketing strategy? Here are a few tips to help you get started.
Due to advances in smartphone capabilities, we now spend more time on our mobile devices than ever before. Advertisers are ...
The Impact of Audio Advertising Apple’s wireless AirPods sold 60M units in 2019 alone. (That’s 120 million ears.) Adult mobile ...