There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
There’s a big disconnect between how advertisers and consumers view AI in advertising. See how teams can balance the tech’s potential with consumer trust.
This year's Wellnesspalooza events took place over two weeks, were hosted 100% virtually, and allowed for friends, family, and roommates to join in the fun and learning.
Are you ready to make your move to a self-service buying model? Find out with our handy guide.
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Here's how we are committed to helping your organization grow and succeed, with everything from educational resources to raving fan service.
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Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...
Dive into these tips to determine how you can incorporate video into your social media advertising strategy.