To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.
Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...
Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is ...
In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political advertising.
Mobile Advertising and E-Commerce Driving online purchases is typically a high priority for mobile advertisers with e-commerce sites. There are ...
The 2020 election season will be anything but typical. Here, our C&C team shares how advertisers can leverage the timeline to November 3rd.
Writing Effective Audio Ads Writing an effective audio ad is challenging because writing for the ear to listen is different ...
Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...