Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Media teams are under more strain than ever as they work to craft tailored strategies across the fragmented social media landscape.
Mobile advertising is no longer just beneficial—it's imperative! Advertisers know that mobile ads are one of the most effective ways ...
In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more ...
Here's how we are committed to helping your organization grow and succeed, with everything from educational resources to raving fan service.
A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.
Digital Video Advertising Today Recent numbers by Statista show that the average person consumes upwards of 5 hours and 57 ...
Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...
Dive into these tips to determine how you can incorporate video into your social media advertising strategy.
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...
The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.