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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Blog Posts

The Death of Third-Party Cookies: How We Got Here

Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several years, building up to the expected “death” of third-party cookies by 2022.

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3 Ways Retail Brands Can Optimize their Digital Footprint

Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.

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U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...

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DIAL: Digital Innovations Awesome List (April 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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3 Things To Know About the Future of Data Privacy

No one has all the answers about the future of data privacy, but there are a few things we know for sure. Read on to find out what they are.

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Embracing the Identity Crisis: A Note From Basis Technologies' CEO

The shifts in consumer privacy are opportunities to better ourselves as an industry. Here's our point of view.

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Roundtable: How Can Employers Better Support Women at Work?

We asked four successful women about the ways they’ve experienced support in their careers, and what workplaces can be doing better.

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3 Questions About the Future of Identity (with Alex Cone)

The topic at the forefront of marketers' minds these days is identity. How will our industry function in a post-cookie ...

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Digital Strategies for Nonprofit Marketers

It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.

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