Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several years, building up to the expected “death” of third-party cookies by 2022.
Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
No one has all the answers about the future of data privacy, but there are a few things we know for sure. Read on to find out what they are.
The shifts in consumer privacy are opportunities to better ourselves as an industry. Here's our point of view.
We asked four successful women about the ways they’ve experienced support in their careers, and what workplaces can be doing better.
The topic at the forefront of marketers' minds these days is identity. How will our industry function in a post-cookie ...
It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.