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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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Blog Posts

Why Centro Continues to be a Great Place to Work

Centro has always focused on the wellness of the people who work here. The energy and resources we apply to ...

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What is Social Media Advertising?

As you may know, social media platforms are some of the most popular websites and apps people use online today. ...

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The Dashboard Components Every Marketing Manager Needs to Fuel Next-Level Growth

Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.

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4As and 614 Group Address Workflow Automation and Identity Management

4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.

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DIAL: Digital Innovations Awesome List (November 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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The Top Dashboard Components for Better Keyword Optimization

Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.

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Digital Strategies for Tourism and Travel Marketers

It’s been a historically rough year for the travel and tourism industry. Travel has experienced a greater decline in digital ...

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The Future of Video Advertising

If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.

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Converge Direct + Programmatic Buying: The Blueprint

Converge your direct and programmatic buying functions, and improve performance while you’re at it.

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