Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
To win this holiday season, advertisers must understand how economic anxiety is changing consumer behavior.
Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.
In the context of the Great Resignation, companies would do well to set up robust training programs.
Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.
We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.
These five humility-focused practices are sure to benefit leaders of all kinds.
When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a closer look at a few of them.
To reflect on one of Basis' guiding principles, Choose Positivity, we asked people across the company for their perspectives on positivity at work.
From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022.
Are you looking for a one-stop-shop to help you thoroughly understand the consumer privacy landscape in 2021 and beyond? Start by reviewing the articles below—a comprehensive listing of Basis Technologies’ content focused on identity resolution in 2021.
