To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.
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Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.
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If you’ve already mastered the sponsored Instagram story and streaming video, here are two modest predictions for the future of video.
Converge your direct and programmatic buying functions, and improve performance while you’re at it.