Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.
We examine five forces converging on marketing and dissect why consolidated data is the key to navigating them all effectively.
These five humility-focused practices are sure to benefit leaders of all kinds.
When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a closer look at a few of them.
To reflect on one of Basis' guiding principles, Choose Positivity, we asked people across the company for their perspectives on positivity at work.
From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022.
Are you looking for a one-stop-shop to help you thoroughly understand the consumer privacy landscape in 2021 and beyond? Start by reviewing the articles below—a comprehensive listing of Basis Technologies’ content focused on identity resolution in 2021.
Throughout 2021, Basis Technologies worked to bring you the latest news and insights from the ever-evolving advertising industry. Check out 10 of the articles that most resonated with our readers in 2021.
For the most part, identity solutions for a cookieless world fall into three categories. Read on to learn about the pros and cons of each.
