Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.
A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?
The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...
Our Reframe community group provides a safe space to rethink how we understand mental health conditions and discuss practices to manage them.
This is the third in an 11-part series of blog posts that focus on Centro’s corporate guiding principles, and how ...
As a recently graduated Black woman who is just beginning her career, DEI (Diversity, Equity, and Inclusion) and workplace culture ...
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
The agility, automation, and data transparency offered by Basis adds up to major cost saving for marketers. The digital media ...