Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.
Why Paid Social? With more than half the world’s population now using social media, and people spending an average of ...
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.
There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.
Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.
We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.
Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.
Learn all about what goes into the social media buying process, including the selection of format and platforms.
A selection of dashboard best practices travel marketers should follow to keep performance on the side of cutting edge.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.