To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and ...
We explore what effective week-over-week reporting analysis looks like using dashboard features complete with real client data.
We outline five tips designed to help you create a powerful social media dashboard replete with widgets that meticulously track performance.
The cannabis landscape continues to grow (pun intended!) with more holding companies, growers, and dispensaries being created each month. While ...
A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Centro was recently chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger provides an authoritative and informed ...
For many, advertising on social media platforms is comparable to trying to solve a puzzle that constantly rearranges its pieces. ...
47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.