Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.
Welcome to Scout, a digest of the best digital marketing and advertising articles, reports, and POVs from the past week.
Episode 27 of our AdTech Unfiltered podcast went in-depth on all things cannabis advertising—here are the best soundbites.
We take a deep dive into three of the most popular advertising approaches marketers are adopting in the metaverse right now.
The Ad Industry and Programmatic Advertising The digital ad industry has flocked to programmatic advertising in recent years. According to ...
Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading.
Have you heard the latest on audio? Find out more about the different audio channels advertisers can use to reach their target audience.
Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.
What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all the latest news, trends, and resources below for easy access.
Featuring quotes from AdTech industry veteran Matt Barash, we unravel why mentorship has an essential role in career development.
