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Marketing & Digital Advertising Thought Leadership Blog

Expert articles, analysis, strategies, and innovative ideas for the trends shaping the future of marketing and advertising.

Rethinking Brand Suitability and News Content in the Lead Up to the 2026 Midterms

Learn why leading teams will use a granular, brand suitability-first approach rather than a blanket avoidance of news this midterm season.

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Blog Posts

Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

How marketers are prepping for cookie loss, news from Netflix, and more feature in this week's digest of top digital marketing content.

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Cut Through the Chaos with Automated Connected TV Advertising

Connected TV advertising is booming. Here, we explore how it can be incorporated in an automated omnichannel strategy.

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Ask an Expert: Advertising and the 2022 US Midterm Elections

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

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Mobile Advertising Trends and Technology Adoption by the Numbers

Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.

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Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week’s Digest of Top Digital Marketing Content

Innovations in paid search and social, the rise of OTT/CTV, and more feature in this week's digest of top digital marketing content.

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Leading Through Turbulence

Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.

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Innovations in Search and Social [August 2022]

News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.

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Scout: TikTok Concerns in D.C., Understanding Your Audio Investment, and More in This Week’s Digest of Top Digital Marketing Content 

New proposed digital advertising regulations around TikTok and more feature in this week's digest of top digital marketing content.

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What Is Workflow Automation?

Learn what advertising workflow automation is and the benefits it offers in an increasingly complex digital media landscape.

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