This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political marketers.
Google Marketing Live, Reddit best practices, and more feature in this month's list of search and social news, trends, and resources.
The podcast industry has exploded in the past several years. Here's what marketers should know.
We break down six current trends in the travel industry and explore how travel marketers can respond to them accordingly.
Meta's big settlement, shoppable ads from Roku and Walmart, and more feature in this week's list of top digital advertising content.
The hot tech talent market, B2B's moment in the spotlight at Cannes, and more feature in this week's list of top digital advertising content.
Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?
Podcast ads, pride, privacy, cannabis and more feature in this week's list of top digital advertising content.
Automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications.