Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
News from Lyft and Warner Bros. Discovery, custom dashboards, and more feature in this week's digest of top digital marketing content.
We explore how custom dashboards can help improve KPIs and ROI while enhancing collaboration—both internally and externally.
News from Apple, the American Data Protection and Privacy Act, and more feature in this week's list of top digital marketing content.
What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.
Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.
Data clean rooms, midterm madness, making sense of the economy, and more feature in this week's list of top digital marketing content.
Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.
Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...
Gen Z search habits, new Pinterest retail features, and more feature in this month's list of search and social news, trends, and resources.
