What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main takeaways.
Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.
See why businesses would be wise to continue advertising through any supply chain crisis.
At Basis, we know that keeping up with trade pubs and latest trends can be tough, not to mention time-consuming. ...
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
After recently changing our name from "Centro" to "Basis Technologies," we asked some of our amazing employees to share their thoughts about this rebrand, the industry, and the future of our company.
New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.
It’s never easy to say goodbye to something we’ve owned or worn for years, to something that’s comfortable and familiar, ...
By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.