To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
After recently changing our name from "Centro" to "Basis Technologies," we asked some of our amazing employees to share their thoughts about this rebrand, the industry, and the future of our company.
New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.
It’s never easy to say goodbye to something we’ve owned or worn for years, to something that’s comfortable and familiar, ...
By analyzing information from 250,00+ line items and 14,000 brands, Basis gives users access to four graphs with performance and spend data across channels, verticals, properties, and KPIs.
Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their financial institutions of choice.
A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?
The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...