How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don't have to. Here’s what to read from the week of 5/19/22 - 5/26/22 to stay ahead of the curve:
Several new digital advertising regulations have popped up around the globe in the past few months. Here’s what marketers should know about the EU’s Digital Services Act and a newly introduced US Senate bill that threatens to end the Big Four era of Big Tech.
Speaking of regulations, advertisers may soon have to confront a new challenge in the realm of data privacy: “digital sovereignty.” But with the global digital economy built on a foundation of free-flowing data, could this concept break the digital supply chain and inhibit a seamless customer experience?
Moana with a side of…marketing? Disney+ recently revealed that their impending ad-supported tier will allow brands to participate in some of the platform’s most coveted content: Disney movies. More details to come, as the connected TV giant’s new ad plan is slated to launch in the fourth quarter of this year.
The share of upfront dollars that agencies will give to streaming-only connected TV sellers versus TV networks this year is a topic of much speculation, but execs remain coy. One thing’s certain: this year’s upfront market looks very different than last year’s.
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