May 26 2022
Ryan Manchee

Scout: TV Upfronts, New Digital Ad Regulations, Data Privacy and More in This Week’s Digest of Top Digital Marketing Content 

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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don't have to. Here’s what to read from the week of 5/19/22 - 5/26/22 to stay ahead of the curve: 

Digital Advertising Regulation in 2022: What Marketers Need to Know [:04] 

Several new digital advertising regulations have popped up around the globe in the past few months. Here’s what marketers should know about the EU’s Digital Services Act and a newly introduced US Senate bill that threatens to end the Big Four era of Big Tech. 

The Era of Borderless Data is Ending [:09] 

Speaking of regulations, advertisers may soon have to confront a new challenge in the realm of data privacy: “digital sovereignty.” But with the global digital economy built on a foundation of free-flowing data, could this concept break the digital supply chain and inhibit a seamless customer experience? 

How Disney+ Will Include Ads in Movies as New Ad Model Comes into Focus [:03] 

Moana with a side of…marketing? Disney+ recently revealed that their impending ad-supported tier will allow brands to participate in some of the platform’s most coveted content: Disney movies. More details to come, as the connected TV giant’s new ad plan is slated to launch in the fourth quarter of this year. 

Future of TV Briefing: How Amazon, Roku and YouTube are Figuring into This Year’s TV Upfront Market [:08] 

The share of upfront dollars that agencies will give to streaming-only connected TV sellers versus TV networks this year is a topic of much speculation, but execs remain coy. One thing’s certain: this year’s upfront market looks very different than last year’s. 
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