Scout: New Advertising Legislation, the Threat of Misinformation, and More in This Week’s Digest of Top Digital Marketing Content

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 7/1/22 - 7/7/22 to stay ahead of the curve:  

Misinformation Is Causing Brands to Accidentally Take Public Stances on Abortion [:03] 

The repeal of Roe v. Wade is one of many high-profile events driving people to the internet for vital data. Unfortunately, misinformation is rampant, and access to vetted information is an urgent matter in this and many other cases. Marketers can help ensure brand suitability by advertising ethically and making sure their ad spend isn’t supporting sites that peddle misinformation.  

At Cannes, Industry Critics Discuss How the Climate Crisis Fuels Adland's Talent Wars [:03] 

As this Cannes Lions AdWeek panel shows, younger workers expect their employers to embody values that align with their own—a fact that’s forcing marketing departments to “put their money where their mouth is” when it comes to climate change. 

Understanding the Basics of Bid Shading [:04] 

Climate change, inflation, war in Europe, and talent shortages: What a time to be alive and marketing (*insert melting face emoji*)! In today’s competitive landscape, brands need every bit of efficiency they can get—and bid shading is one solution that offers just that. 

EU Lawmakers Approve Sweeping Digital Regulations [:04] 

It’s been quite a year for digital advertising regulation! Just this week, European lawmakers approved two new pieces of sweeping digital regulation, paving the way for clashes between regulators and the world’s biggest tech companies over how those rules should be applied.  

— 

Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!