Blog Archives - Page 26 of 195 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Influencer Marketing’s Potential in Untapped Sectors

For brands in sectors like finance, healthcare, and B2B, influencer marketing presents an opportunity to claim an early adopter advantage.

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Blog Posts

Still Figuring Out Your Data Privacy Action Plan? Read This.

Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.

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Maximizing ROI on Programmatic Advertising Spend

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

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How to Make the Most of Your First-Party Data

We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.

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Scout: What to Do at SXSW, Inauthenticity on International Women’s Day, and More in This Week’s Digest of Top Digital Marketing Content

CPRA enforcement, ChatGPT's new API, and more feature in this week's digest of top digital marketing content.

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Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

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Scout: TikTok Gains Ground, Consumers Hit Their Limits, and More in This Week’s Digest of Top Digital Marketing Content 

Artificial intelligence updates and more feature in this week's digest of top digital marketing content.

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Innovations in Search and Social [February 2023]

Twitter's cannabis ad policy, doubling down on AI, and more feature in this month's list of search and social news and resources.

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Programmatic Advertising 101: Setting Campaign Goals and KPIs

Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.

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Scout: Super Bowl Ads Fumble, Bing’s AI Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

Social media updates, AI opportunities, and more feature in this week's digest of top digital marketing content.

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