It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.
To make the most of 2023, finserv marketers should focus on their targeting mechanisms and regulatory compliance. Read why.
In the face of rising costs, just how can restaurant and dining marketers deliver growth? Here are three places to start.
As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.
An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.
With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.
The topic of the day for CPG brands is retail media networks. Here are three things to consider as you enter these new spaces.
For automotive marketers strategizing for a successful 2023, creating awareness of their EV story will be key. Learn why.
From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.