Blog Archives - Page 26 of 194 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Why Marketers Can’t Afford AI Slop in a Turbulent Economy

Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.

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Blog Posts

Programmatic Advertising 101: Setting Campaign Goals and KPIs

Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.

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Scout: Super Bowl Ads Fumble, Bing’s AI Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

Social media updates, AI opportunities, and more feature in this week's digest of top digital marketing content.

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The Social Media Advertising Updates You Need to Know

We review the latest from the worlds of Meta, TikTok, Twitter, Snapchat, and YouTube and consider what it means for advertisers.

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How to Create Effective Retargeting Ads

How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.

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Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week’s Digest of Top Digital Marketing Content 

Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.

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How to Create Effective Digital Video Ads

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.

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Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week’s Digest of Top Digital Marketing Content 

Cookieless solutions, tech marketing strategies, and more feature in this week's digest of top digital marketing content.

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Innovations in Search and Social [January 2023]

LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social news and resources.

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3 Strategies to Help Tech Marketing Teams Weather Unpredictability  

Tech advertisers today face an unpredictable and challenging landscape. Here, we explore key strategies they can use to weather uncertainty.

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