Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.
Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad experiences.
The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital marketing content.
As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.
New digital marketing regulations and more feature in this week's digest of top digital marketing content.
We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.
These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.
For those looking to start 2023 out on the right foot, this one's for you! Here, we share our top resolutions for digital marketers.
Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.