To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.
Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.
In the world of digital media, there are many different channels and tactics available to advertisers today. Each brings their ...
From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.
It's been a big year for connected TV advertising. Here, we round up all our CTV-related content to be a go-to resource for marketers.
With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!
The ANA's programmatic advertising audit and more feature in this week's digest of top digital marketing content.
Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.
To make the most of 2023, finserv marketers should focus on their targeting mechanisms and regulatory compliance. Read why.
In the face of rising costs, just how can restaurant and dining marketers deliver growth? Here are three places to start.