Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.
For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.
Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.
Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.
These digital out-of-home ads caught our eye. Learn why they stood out and how advertisers can use DOOH to connect with audiences everywhere.
Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.
We dive into four critical digital video advertising metrics and break down how each should play into your performance evaluation process.
Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.
Holiday advertising recommendations, a new guide to retail media, and more feature in this week's digest of top digital advertising content.
Get top tips and channel-specific recommendations for holiday advertising campaigns right from the experts.