Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
TikTok's potential ban, IG's new ads, AI news, and more feature in this month's list of search and social news and resources.
Watch Basis Technologies' VP of Media Innovations + Technology, Noor Nasser, explore the privacy-friendly future of digital advertising at SXSW 2023.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Big Tech updates, data privacy plans and more feature in this week's digest of top digital marketing content.
See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.