This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.
Today's marketing buzzwords tell a meaningful story about the advertising landscape and advertisers' top needs and anxieties.
Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.
Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.