Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
How can retail marketing teams adapt to consumer preferences and evolving technologies to make the most of their ad spending in the new year?
AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.
The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.
Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.
Learn about the recent uptick in social media regulations and how it could impact social media advertising in the years ahead.