Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.
Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Discover how the rise of short-form video is reshaping the way audiences consume information—and how advertisers are evolving to stay connected.
Learn how curating diverse supply partnerships can help agencies reach target audiences and engage new clients.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
Travel and tourism marketing expert Nicole Stahlecker shares how travel and tourism advertisers can adapt to signal loss and the cookieless future.
Retail marketing expert Andrew Barbuto shares how retail and e-commerce advertisers can adapt to signal loss and the cookieless future.
Restaurant and dining marketing expert Vanessa Allen shares how industry advertisers can adapt to signal loss and the cookieless future.
