Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
Regulations surrounding generative AI are evolving rapidly. Explore the latest laws and guidance, as well as their potential implications for digital advertising teams.
Tap into these tips and tactics from the world of brewing beer, then raise a toast to your next digital ad campaign's success!
The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.
Generative AI regulation, target ROAS adjustment strategies, and more feature in this week's list of top digital marketing content.
Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.
Chrome's new “Enhanced Ad Privacy” functionality and more feature in this week's list of top digital marketing content.
Looking for a digital advertising read, but unsure where to start? Take our quiz and find your perfect advertising content match.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
Twitter’s name change, Google’s new ad features, TikTok’s commerce, and more feature in this month's list of search and social news.
Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.