Blog Archives - Page 9 of 194 - Basis Technologies
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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.

Why Marketers Can’t Afford AI Slop in a Turbulent Economy

Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.

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Blog Posts

How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.

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What Today’s Buzzwords Reveal About the State of the Advertising Industry

Today's marketing buzzwords tell a meaningful story about the advertising landscape and advertisers' top needs and anxieties.

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Generation Alpha: Online Habits and Media Preferences by the Numbers

Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.

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The Pressing Need for Authentic Inclusive Marketing

As the advertising industry continues to struggle with inclusive marketing, we explore how advertisers can get diverse representation right.

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How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World

Advertising teams need to adapt quickly and thoughtfully to engage with Gen Z and millennials today while preparing to connect with Gen Alpha in the future.

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Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

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Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.

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