From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
From trends to tactics, these AI resources will help marketers and advertisers unlock the full potential of this transformative technology.
Retail marketing expert Andrew Barbuto shares how retail and e-commerce advertisers can adapt to signal loss and the cookieless future.
Restaurant and dining marketing expert Vanessa Allen shares how industry advertisers can adapt to signal loss and the cookieless future.
Financial services marketing expert Julia Hewitt shares how finserv advertisers can adapt to signal loss and the cookieless future.
Education marketing expert Sydney Warden shares how advertisers at colleges and universities can adapt to signal loss.
Cannabis marketing expert Jane Frye shares how cannabis advertisers can adapt to signal loss and the cookieless future.
Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.
In today's near-constant state of distraction and multitasking, digital advertisers must focus on capturing attention. Learn more here.
Basis has been named Ad Age's #1 Best Places to Work in its 2024 rankings, leading all companies with over 200 employees.
Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.