AI and misinformation are shaping up to be two of the most disruptive forces in advertising today.
As generative AI rapidly evolves, it is transforming nearly every part of the advertising workflow—spanning creative development, audience targeting, personalization, media planning, and beyond. But alongside its various benefits, gen AI also brings risks. Brand safety is among the most pressing, with a whopping 100% of marketing professionals believing the technology poses a threat in terms of brand safety and misinformation.
Generative AI is a significant driver of the spread of low-quality content and mis- and disinformation online. As gen AI tools become more widely available, bad actors are using them to rapidly produce low-quality content, such as made-for-advertising sites and misinformation-filled webpages designed around popular search terms. The challenge of misinformation is compounded by the recent trend of social platforms eliminating or rolling back their content moderation efforts.
For brands and advertisers, this raises significant brand safety concerns, including damage to reputation, wasted media spend, and erosion of consumer trust. And with the current administration signaling a pro-AI, deregulatory stance, the landscape is becoming more complex, leaving brands and advertisers to navigate both new opportunities and rising risks without much federal regulatory guidance.
In this context, it’s critical for industry professionals to stay informed. Keeping up with these evolving threats isn’t just about gaining a competitive edge—it’s essential to leveraging innovation responsibly and building trust with consumers. To that end, here are several essential resources to help digital advertisers navigate misinformation and AI in 2025:
After years of increased regulatory scrutiny, advertisers face a starkly different environment under the Trump Administration. With its pronounced pro-AI stance and lighter regulatory approach, this new landscape presents new opportunities and challenges that stand to significantly reshape the marketing industry.
How do marketing and advertising professionals really feel about AI? From insights on how teams are leveraging the technology, to its impact on efficiency, to how industry professionals believe the tech will impact the future of marketing, this comprehensive report offers an in-depth look at the current sentiments, challenges, and opportunities surrounding AI in marketing.
AI introduces a range of new risks and considerations for advertisers, including potential legal challenges related to data privacy, deceptive advertising, and copyrighting, as well as consumer distrust of the technology. Learn how advertisers can balance these challenges while still leveraging AI’s benefits.
Amidst a broader trend of content moderation rollbacks, Meta announced they will no longer use fact checkers for content posted to Facebook, Instagram, or Threads. The company has also updated its Hateful Content guidelines to allow users to post controversial and/or offensive content that was previously banned. Together, these actions introduce new brand safety risks for advertisers.
Social media is a critical part of any brand’s marketing mix. But with the rising proliferation of hate speech and mis- and disinformation on these platforms, compounded by recent content moderation rollbacks, advertising leaders must stay informed and proactive in monitoring and addressing the issue to protect their brand/clients.
Connected TV is one of the fastest-growing advertising channels. Yet with its rapid growth has come increased risks, particularly around brand safety. To harness the full potential of this booming channel, teams must take a proactive approach to prioritize consumer trust and brand safety from the start.
