Increasing Revenue With AI

To improve revenue and increase sales, Popl—the leading digital business card platform—adopted artificial intelligence for its dynamic retargeting campaigns. ROAS increased by 133%.​

Goal

Popl wanted to find a sustainable strategy that would support scaling both its B2C business and B2B product, Popl Teams, while efficiently improving revenue, product sales, and return on ad spend.​

Solution​

Working with its growth marketing agency, Accelerated Digital Media, Popl improved its dynamic retargeting performance by:​

• ​Transitioning away from manual budget updates to Basis' Group Budget Optimization (GBO) to enhance bidding efficiency and distribute budget across strongest-performing tactics. ​
• ​Segmenting their visitor audience by recency, grouped as: 0-4 days, 5-9 days, 10-14 days, 15-19 days, and 20+ days. This helped them identify that their strongest performance came from the 0-9 days audience, allowing them to prioritize budgets even further.​

Results

Through this new strategy, Popl saw how artificial intelligence could unlock a deeper understanding of their audience, which it leveraged to run more efficient targeting campaigns. The team achieved: ​

• ​81% increase in revenue ​
• 133% increase in ROAS ​
• 35% increase in CTR​
• 36% decrease in CPA ​