Automation Archives - Page 26 of 26 - Basis Technologies
Resource Center

Automation

Through a binocular overlay
Feb 9 2023

Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week’s Digest of Top Digital Marketing Content 

Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.
Read More
1 24 25 26 27 28 232

Automation Resources

Is VR the New QR? Maybe

The QR code is getting a facelift. Understanding that QR codes have minimal value, Andrew Lippman of the MIT Media Lab has come up with a replacement. He, along with his graduate student Grace Woo, developed a new technology called video response (VR) codes.

Read More
Why Automation Can Make Agencies More Human

The media landscape continues to expand on many fronts, causing chaos for those of us who want to make the most of the opportunities to engage and delight consumers on social TV screens, in the now media-rich outdoors, and on the smartphones and tablets found in so many pockets and purses.

Read More
Growing Media Landscape Isn’t Biggest Problem

Patricio Robles’ recent piece on Econsultancy.com, “Technology is not a panacea for agencies,” is a perfect example of the kinds of important conversations our industry should be engaged in more often.

Read More
Media, Automation and Digital Opportunities

Is paid advertising beneficial? Absolutely. However, it is incredibly important to understand how best to integrate it with owned and earned media. Nielsen shares valuable insights on how to strengthen consumer trust and deliver better results via paid, owned, and earned media working together (e.g., paid ads work harder with social, paid ads drive owned usage).

Read More
Shawn Riegsecker's Centro Builds an Open Workflow Platform for Agencies

Read the Entire Story on TheMakeGood

Read More
A Need for Efficiency in Digital Media

Last week, I attended the MRCC (Media Research Club of Chicago) “State of Media Today” seminar. I had the opportunity to network with many digital research experts. One interesting conversation that I had was with a former Media Director who excitedly told me she switched her career after working more than 10 years at an advertising agency. She was very candid about challenges she faced in regards to increased pressure and stress, limited resources (she was often a team of 1), higher client expectations and unbelievably large workloads. Simply put, she said, “I got burnt out.”

Read More
1 24 25 26
chevron-down