As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
