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Maximizing ROI on Programmatic Advertising Spend
Mar 17 2023

Maximizing ROI on Programmatic Advertising Spend

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
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Automation Resources

#CentroInAction: Audience Buying Tune-up

Driving a sporty or luxury car is a dream for many. With throaty engines and soft leather seats, cars can ...

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RTB Zeitgeist: How To Get Started With Programmatic Display Advertising

Republished from the SiteScout Blog. There are a many reasons why it’s the perfect time to get into programmatic display ...

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RTB Zeitgeist: What You Need to Know About Programmatic Direct

Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...

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RTB Zeitgeist: Inside the Major Challenges Marketers Face with Programmatic

Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...

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RTB Zeitgeist: Should You Keep Programmatic In-House?

Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...

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Centro Launches Cloud-Based Digital Media Planning Software for Agencies

Media Logistics Software Creates Operational Advantage and Improves Productivity of Digital Media Teams  CHICAGO, IL – March 11, 2013 – ...

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Centro: 'Yes, We Can Speed Up Media Planning,' New Software Battle Tested by Obama

Read the Entire Story on MediaPost

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CES 2013: Gadgets Galore to Debut at Convention (Part I)

Heavy buzz continues to swirl as we eagerly count down the days to the most highly anticipated tech toy-filled days of the year. No not Christmas, silly! CES 2013, of course.
For those not familiar with what makes the CES convention such a big deal in the tech and electronics industry, I’ll share a little background.

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Give Consumers a Nudge with Digital Place-Based Media

According to IBM’s Black Friday Report, mobile sales increased 63% over 2011 and predictions are calling for well over $1 billing in total mobile sales this year. Further reports are showing that in-store shoppers used their smartphones to search and compare bargains while battling the holiday rush.

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