Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...
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Republished from the SiteScout blog. Programmatic direct is on the rise as more advertisers and publishers seek to bring the ...
Republished from the SiteScout blog. Along with app store optimization strategies, new trends in real-time bidding and programmatic marketing will ...
Republished from the SiteScout blog. Today advertising is more intelligent and less dense. The uptick of programmatic advertising has played ...
Media Logistics Software Creates Operational Advantage and Improves Productivity of Digital Media Teams CHICAGO, IL – March 11, 2013 – ...
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Heavy buzz continues to swirl as we eagerly count down the days to the most highly anticipated tech toy-filled days of the year. No not Christmas, silly! CES 2013, of course.
For those not familiar with what makes the CES convention such a big deal in the tech and electronics industry, I’ll share a little background.
According to IBM’s Black Friday Report, mobile sales increased 63% over 2011 and predictions are calling for well over $1 billing in total mobile sales this year. Further reports are showing that in-store shoppers used their smartphones to search and compare bargains while battling the holiday rush.
The QR code is getting a facelift. Understanding that QR codes have minimal value, Andrew Lippman of the MIT Media Lab has come up with a replacement. He, along with his graduate student Grace Woo, developed a new technology called video response (VR) codes.
The media landscape continues to expand on many fronts, causing chaos for those of us who want to make the most of the opportunities to engage and delight consumers on social TV screens, in the now media-rich outdoors, and on the smartphones and tablets found in so many pockets and purses.