Mar 11 2013
Anthony Loredo

Centro Launches Cloud-Based Digital Media Planning Software for Agencies


Media Logistics Software Creates Operational Advantage and Improves Productivity
of Digital Media Teams 

CHICAGO, IL – March 11, 2013 – Centro (, a provider of modern media services and software, today announced Centro Planner, cloud-based software that automates, documents and consolidates every step of the digital media buying process. Centro Planner simplifies repetitive, manual tasks, enabling agencies to get more work done faster and invest time on higher value, client-facing output, like campaign strategy and analytics. Centro Planner will be unveiled at the 4As Transformation conference in New Orleans, March 10-13.

Broken Operations

Digital is straining agencies because planners are trapped in outdated practices and tools, like email, spreadsheets and PDFs. Agencies want better solutions, but the archaic and cumbersome technology currently in the market ranges anywhere from ineffective to reviled. Centro helps agencies overcome these challenges with intuitive, purpose-built software and managed services that provide operational efficiency. Centro’s CEO, Shawn Riegsecker, will address these topics on a panel session during the 4As conference.

“Centro gets what planners and buyers go through. From our preview of Centro Planner, we think it offers one of the most intuitive and time-saving solutions in digital media planning today,” said Kazi Ahmed, VP Group Digital Media Director at mediahub/Mullen. “Our main focus is to be smarter, faster and more responsive for our clients. By leveraging powerful tools, our team can maximize the time we spend on larger, innovative campaign ideas, instead of organizing and documenting the tiny details of media logistics.”

“Broken operations are severely impacting the health—and happiness—of the advertising industry. Digital teams are drowning in labor-intensive and complex processes. Centro aims to change this by automating media operations,” said Shawn Riegsecker, CEO of Centro. “For online advertising to truly scale and give advertisers the campaigns that they need and deserve, we must fix these inefficiencies.”

Centro ‘Gets’ Media Logistics

Centro Planner is software created for planners by planners—leveraging the company’s eleven years of knowledge in executing media logistics for more than 1,000 agencies. Centro’s highly effective media logistics specialists developed digital know-how by executing more than 20,000 national and local campaigns across all display platforms and ad media types. The only provider in the market to offer both managed services and software, Centro streamlines the full digital media campaign lifecycle.

Centro Planner quickly implements with agencies with a few users, and scales rapidly to accommodate large organizations with multiple teams. Features and benefits allow users to:

  • Replace cumbersome spreadsheets, PDFs and emails with a cloud-based system—cutting days from the media services process
  • Access a complete audit trail on all communications, negotiations and contracts
  • Simplify adoption with intuitive workflow for all levels of planners and buyers
  • Eliminate errors caused by duplicate entries to multiple systems, resulting in fewer billing and reconciliation issues
  • Send insertion orders with terms and conditions to publishers to sign contracts and receive site approval using secure digital signature technology
  • Manage contract revisions before and after the insertion order
  • Integrate with DoubleClick for Advertisers (DFA)
  • Export media plans for offline use and import into 3rd party media logistics systems

About Centro
Centro ( partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.

Anthony Loredo