Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
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Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.
Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.
The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.
We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.
Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.