Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
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Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.
Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.
The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.
We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.
Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.
With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!
An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.